YOUR TRUSTED SOURCE FOR
YOUR TRUSTED SOURCE FOR
Hiring decisions & executive leadership coaching.
Hiring decisions & executive leadership coaching.
Persona 28 helps organizations select and develop leaders with AI-powered analytics and high-impact coaching.
Persona 28 helps organizations select and develop leaders with AI-powered analytics and high-impact coaching.
Persona 28 helps organizations select and develop leaders with AI-powered analytics and high-impact coaching.
By combining advanced technology and talent management consulting, Persona 28 equips organizations with the data and best practices they need to strengthen leadership at every level.
By combining advanced technology and talent management consulting, Persona 28 equips organizations with the data and best practices they need to strengthen leadership at every level.
By combining advanced technology and talent management consulting, Persona 28 equips organizations with the data and best practices they need to strengthen leadership at every level.
Our founder has advised leaders at:
Our founder has advised leaders at:
Who’s behind Persona 28?
Who’s behind Persona 28?
Dr. Derek Lusk, a recognized authority in leadership assessment and executive coaching, founded Persona 28.
Dr. Derek Lusk, a recognized authority in leadership assessment and executive coaching, founded Persona 28.
Dr. Derek Lusk, a recognized authority in leadership assessment and executive coaching, founded Persona 28.
Derek holds a PhD in business psychology and is widely known for his expertise in Hogan Assessments, writing his dissertation on the Hogan Development Survey, editing a book on measuring ineffective leadership, and publishing papers with Hogan’s founder, Dr. Robert Hogan.
Derek holds a PhD in business psychology and is widely known for his expertise in Hogan Assessments, writing his dissertation on the Hogan Development Survey, editing a book on measuring ineffective leadership, and publishing papers with Hogan’s founder, Dr. Robert Hogan.
Derek holds a PhD in business psychology and is widely known for his expertise in Hogan Assessments, writing his dissertation on the Hogan Development Survey, editing a book on measuring ineffective leadership, and publishing papers with Hogan’s founder, Dr. Robert Hogan.
Over his career, he has advised and worked with 25% of the Fortune 500 and has delivered over 150 keynote presentations and training sessions around the world.
Over his career, he has advised and worked with 25% of the Fortune 500 and has delivered over 150 keynote presentations and training sessions around the world.
Over his career, he has advised and worked with 25% of the Fortune 500 and has delivered over 150 keynote presentations and training sessions around the world.
His published work includes over 40 thought leadership articles in outlets such as Oxford University Press, Harvard Business Review, Psychology Today, and Entrepreneur. He has also co-authored books and contributed to major research publications.
His published work includes over 40 thought leadership articles in outlets such as Oxford University Press, Harvard Business Review, Psychology Today, and Entrepreneur. He has also co-authored books and contributed to major research publications.
His published work includes over 40 thought leadership articles in outlets such as Oxford University Press, Harvard Business Review, Psychology Today, and Entrepreneur. He has also co-authored books and contributed to major research publications.
He leads a team of seasoned executive coaches and leadership assessment consultants who work closely with organizations to solve complex leadership challenges.
He leads a team of seasoned executive coaches and leadership assessment consultants who work closely with organizations to solve complex leadership challenges.
He leads a team of seasoned executive coaches and leadership assessment consultants who work closely with organizations to solve complex leadership challenges.
Together, the team brings decades of experience partnering with executives, HR leaders, and companies across industries. Their shared goal is to deliver data-driven leadership assessments and improve organizations with high-impact executive coaching that drives business results.
Together, the team brings decades of experience partnering with executives, HR leaders, and companies across industries. Their shared goal is to deliver data-driven leadership assessments and improve organizations with high-impact executive coaching that drives business results.
Together, the team brings decades of experience partnering with executives, HR leaders, and companies across industries. Their shared goal is to deliver data-driven leadership assessments and improve organizations with high-impact executive coaching that drives business results.
250+
Clients worldwide
250+
Clients worldwide
250+
Clients worldwide
5,000+
Leadership assessments completed
5,000+
Leadership assessments completed
5,000+
Leadership assessments completed
80+
Published articles and research contributions
80+
Published articles and research contributions
80+
Published articles and research contributions
150+
Keynotes and training sessions delivered
150+
Keynotes and training sessions delivered
150+
Keynotes and training sessions delivered
What makes us different?
What makes us different?
Persona 28 uses science and technology to help organizations evaluate leaders for hiring decisions and develop them with executive coaching. We stand out through:
Persona 28 uses science and technology to help organizations evaluate leaders for hiring decisions and develop them with executive coaching. We stand out through:
Persona 28 uses science and technology to help organizations evaluate leaders for hiring decisions and develop them with executive coaching. We stand out through:
P28 Versatility Matrix™
A proprietary Hogan interpretation framework that maps core values (MVPI) against leadership style and derailers (HPI + HDS), revealing where leaders find meaning, identify their signature contribution, lead with purpose, and inspire the organization with a values-based vision
P28 Versatility Matrix™
A proprietary Hogan interpretation framework that maps core values (MVPI) against leadership style and derailers (HPI + HDS), revealing where leaders find meaning, identify their signature contribution, lead with purpose, and inspire the organization with a values-based vision
P28 Versatility Matrix™
A proprietary Hogan interpretation framework that maps core values (MVPI) against leadership style and derailers (HPI + HDS), revealing where leaders find meaning, identify their signature contribution, lead with purpose, and inspire the organization with a values-based vision
High-Impact Coaching
Intense and results-oriented coaching is different than the traditional model of asking open-ended questions and giving executives space to work through their leadership challenges. At Persona 28, we bring a method for a high-performing partnership to get real work done – as opposed to simply talking
High-Impact Coaching
Intense and results-oriented coaching is different than the traditional model of asking open-ended questions and giving executives space to work through their leadership challenges. At Persona 28, we bring a method for a high-performing partnership to get real work done – as opposed to simply talking
High-Impact Coaching
Intense and results-oriented coaching is different than the traditional model of asking open-ended questions and giving executives space to work through their leadership challenges. At Persona 28, we bring a method for a high-performing partnership to get real work done – as opposed to simply talking
Direct Collaboration
Every engagement includes personal access to Derek’s expertise in Hogan Assessments, talent management, and executive leadership – as well as a cohort of premier executive coaches with C-suite coaching and assessment experience
Direct Collaboration
Every engagement includes personal access to Derek’s expertise in Hogan Assessments, talent management, and executive leadership – as well as a cohort of premier executive coaches with C-suite coaching and assessment experience
Direct Collaboration
Every engagement includes personal access to Derek’s expertise in Hogan Assessments, talent management, and executive leadership – as well as a cohort of premier executive coaches with C-suite coaching and assessment experience
Founder-Led Certification Programs
All certification workshops are led by Derek, ensuring consistent, high-impact delivery from a Hogan expert with significant coaching and consulting experience
Founder-Led Certification Programs
All certification workshops are led by Derek, ensuring consistent, high-impact delivery from a Hogan expert with significant coaching and consulting experience
Founder-Led Certification Programs
All certification workshops are led by Derek, ensuring consistent, high-impact delivery from a Hogan expert with significant coaching and consulting experience
Organizations trust Persona 28 for predictive insights and personalized strategies that minimize leadership risks and maximize performance.
Organizations trust Persona 28 for predictive insights and personalized strategies that minimize leadership risks and maximize performance.
Our values
Science
Leadership decisions should be based on predictive data, not instinct or politics.
Science
Leadership decisions should be based on predictive data, not instinct or politics.
Science
Leadership decisions should be based on predictive data, not instinct or politics.
Simplicity
Effective leadership assessment and executive development should be clear, practical, and easy to apply.
Simplicity
Effective leadership assessment and executive development should be clear, practical, and easy to apply.
Simplicity
Effective leadership assessment and executive development should be clear, practical, and easy to apply.
Innovation
Our clients should feel at the forefront of innovation in the science of human nature and artificial intelligence.
Innovation
Our clients should feel at the forefront of innovation in the science of human nature and artificial intelligence.
Innovation
Our clients should feel at the forefront of innovation in the science of human nature and artificial intelligence.
Integrity
Persona 28 provides honest, unbiased guidance focused on each client’s best interests.
Integrity
Persona 28 provides honest, unbiased guidance focused on each client’s best interests.
Integrity
Persona 28 provides honest, unbiased guidance focused on each client’s best interests.
Performance
We have high performance expectations and drive for results in leadership assessment and executive coaching.
Performance
We have high performance expectations and drive for results in leadership assessment and executive coaching.
Performance
We have high performance expectations and drive for results in leadership assessment and executive coaching.
Meet our expert leadership consultants
Meet our expert leadership consultants
Meet our expert leadership consultants
Dr. Derek Lusk
Founder of Persona 28, Dr. Derek Lusk brings over 15 years of experience advising Fortune 500 CEOs, CHROs, and executives on leadership and talent management. He’s an assessment and succession planning expert, as well as a CEO coach specializing in leadership transitions.
Dr. Derek Lusk
Founder of Persona 28, Dr. Derek Lusk brings over 15 years of experience advising Fortune 500 CEOs, CHROs, and executives on leadership and talent management. He’s an assessment and succession planning expert, as well as a CEO coach specializing in leadership transitions.
Dr. Derek Lusk
Founder of Persona 28, Dr. Derek Lusk brings over 15 years of experience advising Fortune 500 CEOs, CHROs, and executives on leadership and talent management. He’s an assessment and succession planning expert, as well as a CEO coach specializing in leadership transitions.
Dr. Derek Lusk
Founder of Persona 28, Dr. Derek Lusk brings over 15 years of experience advising Fortune 500 CEOs, CHROs, and executives on leadership and talent management. He’s an assessment and succession planning expert, as well as a CEO coach specializing in leadership transitions.
Supriti Bhandary
Combining 30 years in global HR leadership roles and board experience, Supriti coaches leaders at the CXO/CXO-1 and 2 levels, across a wide range of industries including Technology, Manufacturing, Retail, Healthcare, Media, Financial Services and Private Equity portfolio companies. Prior to becoming an Executive Coach, she led global HR teams at Wipro Limited, helping its leaders scale the company to a multi-billion-dollar global organization.
Supriti Bhandary
Combining 30 years in global HR leadership roles and board experience, Supriti coaches leaders at the CXO/CXO-1 and 2 levels, across a wide range of industries including Technology, Manufacturing, Retail, Healthcare, Media, Financial Services and Private Equity portfolio companies. Prior to becoming an Executive Coach, she led global HR teams at Wipro Limited, helping its leaders scale the company to a multi-billion-dollar global organization.
Supriti Bhandary
Combining 30 years in global HR leadership roles and board experience, Supriti coaches leaders at the CXO/CXO-1 and 2 levels, across a wide range of industries including Technology, Manufacturing, Retail, Healthcare, Media, Financial Services and Private Equity portfolio companies. Prior to becoming an Executive Coach, she led global HR teams at Wipro Limited, helping its leaders scale the company to a multi-billion-dollar global organization.
Supriti Bhandary
Combining 30 years in global HR leadership roles and board experience, Supriti coaches leaders at the CXO/CXO-1 and 2 levels, across a wide range of industries including Technology, Manufacturing, Retail, Healthcare, Media, Financial Services and Private Equity portfolio companies. Prior to becoming an Executive Coach, she led global HR teams at Wipro Limited, helping its leaders scale the company to a multi-billion-dollar global organization.
Rick Hartwig
Rick Hartwig is a seasoned leadership advisor and executive coach who works at the intersection of leadership, executive assessment, organizational performance, and strategic communication. With more than two decades of experience, he partners with boards, founders, and C-suite leaders to accelerate business results through tailored coaching, advisory services, and team assessments.
Rick Hartwig
Rick Hartwig is a seasoned leadership advisor and executive coach who works at the intersection of leadership, executive assessment, organizational performance, and strategic communication. With more than two decades of experience, he partners with boards, founders, and C-suite leaders to accelerate business results through tailored coaching, advisory services, and team assessments.
Jeff Johnson
Jeff has been a leadership consultant and executive coach for nearly 25 years. He uses a combination of expertise and experience to guide clients to leverage effective people management practices. In addition, he is a professional presenter and facilitator, having conducted thousands of seminars, workshops, leadership development simulations, media interviews, podcasts, and interactive presentations.
Jeff Johnson
Jeff has been a leadership consultant and executive coach for nearly 25 years. He uses a combination of expertise and experience to guide clients to leverage effective people management practices. In addition, he is a professional presenter and facilitator, having conducted thousands of seminars, workshops, leadership development simulations, media interviews, podcasts, and interactive presentations.
Caitlin Zaremba
Dr. Caitlin Zaremba leverages 15+ years in psychology and business to help organizations identify, develop, and accelerate top talent. She specializes in assessment for selection and development, as well as onboarding executives into critical roles. Caitlin is committed to partnering with clients to elevate talent functions, blending analytics and human understanding to enable predictive, principled, and high-impact leadership decisions with confidence.
Caitlin Zaremba
Dr. Caitlin Zaremba leverages 15+ years in psychology and business to help organizations identify, develop, and accelerate top talent. She specializes in assessment for selection and development, as well as onboarding executives into critical roles. Caitlin is committed to partnering with clients to elevate talent functions, blending analytics and human understanding to enable predictive, principled, and high-impact leadership decisions with confidence.
Rick Hartwig
Rick Hartwig is a seasoned leadership advisor and executive coach who works at the intersection of leadership, executive assessment, organizational performance, and strategic communication. With more than two decades of experience, he partners with boards, founders, and C-suite leaders to accelerate business results through tailored coaching, advisory services, and team assessments.
Rick Hartwig
Rick Hartwig is a seasoned leadership advisor and executive coach who works at the intersection of leadership, executive assessment, organizational performance, and strategic communication. With more than two decades of experience, he partners with boards, founders, and C-suite leaders to accelerate business results through tailored coaching, advisory services, and team assessments.
Jeff Johnson
Jeff has been a leadership consultant and executive coach for nearly 25 years. He uses a combination of expertise and experience to guide clients to leverage effective people management practices. In addition, he is a professional presenter and facilitator, having conducted thousands of seminars, workshops, leadership development simulations, media interviews, podcasts, and interactive presentations.
Jeff Johnson
Jeff has been a leadership consultant and executive coach for nearly 25 years. He uses a combination of expertise and experience to guide clients to leverage effective people management practices. In addition, he is a professional presenter and facilitator, having conducted thousands of seminars, workshops, leadership development simulations, media interviews, podcasts, and interactive presentations.
Caitlin Zaremba
Dr. Caitlin Zaremba leverages 15+ years in psychology and business to help organizations identify, develop, and accelerate top talent. She specializes in assessment for selection and development, as well as onboarding executives into critical roles. Caitlin is committed to partnering with clients to elevate talent functions, blending analytics and human understanding to enable predictive, principled, and high-impact leadership decisions with confidence.
Caitlin Zaremba
Dr. Caitlin Zaremba leverages 15+ years in psychology and business to help organizations identify, develop, and accelerate top talent. She specializes in assessment for selection and development, as well as onboarding executives into critical roles. Caitlin is committed to partnering with clients to elevate talent functions, blending analytics and human understanding to enable predictive, principled, and high-impact leadership decisions with confidence.
How we help organizations build better leaders
We provide tailored solutions, combining advanced analytics with evidence-based coaches and consultants to elevate your executive hiring decisions and leadership development programs.
Hogan Assessments
Hire and develop leaders confidently using the gold standard in personality science.
P28 Talent Assessment
High-touch executive evaluations that inform leadership decisions.
P28 Impact Coaching
Executive coaching designed for high intensity and delivered by seasoned C-suite coaches.
P28 First 365
Executive transition coaching to ensure leaders succeed from day one.
AI - Analytics
Machine-learning analytics that use assessment and HR data to determine what separates high-performing leaders from average performers.
How we help organizations build better leaders
We provide tailored solutions, combining advanced analytics with evidence-based coaches and consultants to elevate your executive hiring decisions and leadership development programs.
Hogan Assessments
Hire and develop leaders confidently using the gold standard in personality science.
P28 Talent Assessment
High-touch executive evaluations that inform leadership decisions.
P28 Impact Coaching
Executive coaching designed for high intensity and delivered by seasoned C-suite coaches.
P28 First 365
Executive transition coaching to ensure leaders succeed from day one.
AI - Analytics
Machine-learning analytics that use assessment and HR data to determine what separates high-performing leaders from average performers.
How we help organizations build better leaders
We provide tailored solutions, combining advanced analytics with evidence-based coaches and consultants to elevate your executive hiring decisions and leadership development programs.
Hogan Assessments
Hire and develop leaders confidently using the gold standard in personality science.
P28 Talent Assessment
High-touch executive evaluations that inform leadership decisions.
P28 Impact Coaching
Executive coaching designed for high intensity and delivered by seasoned C-suite coaches.
P28 First 365
Executive transition coaching to ensure leaders succeed from day one.
AI - Analytics
Machine-learning analytics that use assessment and HR data to determine what separates high-performing leaders from average performers.
How we help organizations build better leaders
We provide tailored solutions, combining advanced analytics with evidence-based coaches and consultants to elevate your executive hiring decisions and leadership development programs.
Hogan Assessments
Hire and develop leaders confidently using the gold standard in personality science.
P28 Talent Assessment
High-touch executive evaluations that inform leadership decisions.
P28 Impact Coaching
Executive coaching designed for high intensity and delivered by seasoned C-suite coaches.
P28 First 365
Executive transition coaching to ensure leaders succeed from day one.
AI - Analytics
Machine-learning analytics that use assessment and HR data to determine what separates high-performing leaders from average performers.
Clear, actionable insights in four steps
1
Book your consultation
2
Tell us about your assessment or leadership challenge.
3
Build your customized program. We collaborate on a custom assessment strategy or executive coaching program.
4
We implement our work together and measure results, demonstrating tangible ROI to company stakeholders.
Clear, actionable insights in four steps
1
Book your consultation
2
Tell us about your assessment or leadership challenge.
3
Build your customized program. We collaborate on a custom assessment strategy or executive coaching program.
4
We implement our work together and measure results, demonstrating tangible ROI to company stakeholders.
Clear, actionable insights in four steps
1
Book your consultation
2
Tell us about your assessment or leadership challenge.
3
Build your customized program. We collaborate on a custom assessment strategy or executive coaching program.
4
We implement our work together and measure results, demonstrating tangible ROI to company stakeholders.
Clear, actionable insights in four steps
1
Book your consultation
2
Tell us about your assessment or leadership challenge.
3
Build your customized program. We collaborate on a custom assessment strategy or executive coaching program.
4
We implement our work together and measure results, demonstrating tangible ROI to company stakeholders.
DOWNLOAD FOR FREE
Thought Leadership
Access a curated collection of thought leadership, including articles, research, and expert insights from Harvard Business Review, Psychology Today, Entrepreneur, and more.
Make better leadership decisions, informed by proven psychology and research.
Better leadership starts here.
Get clear, data-driven insights to confidently select, develop, and retain your organization’s best leaders.
DOWNLOAD FOR FREE
Thought Leadership
Access a curated collection of thought leadership, including articles, research, and expert insights from Harvard Business Review, Psychology Today, Entrepreneur, and more.
Make better leadership decisions, informed by proven psychology and research.
Better leadership starts here.
Get clear, data-driven insights to confidently select, develop, and retain your organization’s best leaders.
DOWNLOAD FOR FREE
Thought Leadership
Access a curated collection of thought leadership, including articles, research, and expert insights from Harvard Business Review, Psychology Today, Entrepreneur, and more.
Make better leadership decisions, informed by proven psychology and research.
Better leadership starts here.
Get clear, data-driven insights to confidently select, develop, and retain your organization’s best leaders.
DOWNLOAD FOR FREE
Thought Leadership
Access a curated collection of thought leadership, including articles, research, and expert insights from Harvard Business Review, Psychology Today, Entrepreneur, and more.
Make better leadership decisions, informed by proven psychology and research.
Better leadership starts here.
Get clear, data-driven insights to confidently select, develop, and retain your organization’s best leaders.