Science

The science of AI‑powered leadership simulations.

Leadership has long been studied through simulations, assessment centers, roleplays and other observational methods.

Generative AI creates a new possibility: responsive leadership situations in which behavior unfolds through interaction — and the full process is captured in a behavioral transcript.

Leader action

Stakeholder response

Next leader action

Decision

Behavior + situation evolve together

Foundations

The science is established.

The medium is new.

01

Behavioral simulation

Leadership researchers have long used simulations and roleplays to observe what people actually do in leadership situations.

Performance can be observed in the moment rather than relying on self-report surveys or interviews.

01

Behavioral simulation

Leadership researchers have long used simulations and roleplays to observe what people actually do in leadership situations.

Performance can be observed in the moment rather than relying on self-report surveys or interviews.

02

Leadership as a process

Leadership unfolds through sequences of inquiry, interpretation, influence and commitment.

What a leader does next often depends on what happened immediately before.

03

Standardization + inference

Behavioral evidence becomes useful only when the situation provides meaningful and sufficiently comparable opportunities to demonstrate it.

Interpretation and feedback should be aligned with what happened in the simulation.

Generative simulation

A new combination is now possible.

The scientific opportunity is not simply that AI makes simulation cheaper. It is that several capabilities that were historically difficult to combine can exist in the same environment.

01

Open interaction

Leaders can ask questions and respond in their own words rather than choosing from predefined options.

02

Responsive stakeholders

Multiple AI-driven colleagues can respond to what the leader says and does.

03

Complete process record

The interaction can preserve who the leader engaged, what they asked, what information was available, what happened next and when they committed.

04

Scale + experimentation

The same underlying situation can be administered repeatedly and selected aspects of the environment can be manipulated systematically.

Generative AI makes simulations more realistic.

It also raises the standard for validity and reliability.

Defensible inference

Responsive simulations require stronger validation evidence.

Four obligations in our framework for validating generative AI simulations.

01

Stability

Is the generative environment stable enough that differences in behavior can be distinguished from variation in the system?

Model + prompt + scenario versioning

01

Stability

Is the generative environment stable enough that differences in behavior can be distinguished from variation in the system?

Model + prompt + scenario versioning

02

Comparability

Did participants encounter sufficiently comparable situations and opportunities for the conclusion being drawn?

Realized experience + opportunity

03

Behavioral evidence

Did the simulation provide meaningful opportunities to demonstrate the behavior — and is there enough relevant evidence?

Opportunity before inference

04

Observation + inference

Can the evidence be scored consistently, traced to participant behavior and interpreted with rigor?

Scoring + auditability + validation

The participant’s behavior cannot be interpreted apart from the situation that produced it.

Evidence today

Encouraging evidence in the scientific literature.

Related independent research

ρ = .81

AI-agent leadership performance ↔ causal contribution to human teams

In a preregistered study of 249 leaders, Weidmann, Xu and Deming compared leadership of AI-agent teams with leaders’ causal contribution to human teams. The disattenuated correlation between the two leadership measures was ρ = .81.

Successful leaders in both conditions also showed similar behavioral patterns, including asking more questions and engaging in more conversational turn-taking.

Weidmann, Xu & Deming (2025) · NBER Working Paper 33662

This paper provides independent evidence that leadership demonstrated with AI agents can correspond strongly with leadership demonstrated with human teams.

LeaderSim™ today

Behavioral evidence in a standardized simulated situation.

Behavioral record

Participant messages, decisions and work product provide the behavioral record.

Evidence-grounded scoring

Interpretations require evidence from participant behavior; AI stakeholder statements do not count as participant evidence.

Measurement controls

Scenario and scoring configurations are versioned and the scoring chain is auditable.

Evidence boundary

LeaderSim™ is a behavioral sample from a simulated situation. Independent research has found that leadership performance in an AI-agent task corresponded strongly with leadership performance in human teams.

Evidence agenda

The evidence should keep getting stronger.

Persona 28 is deeply committed to the scientific pursuit of validating simulations, their scoring systems, repeated measurement and generalization beyond the simulation.

01

01

Repeated exposure

Repeated exposure

Estimate how LeaderSim™ performance changes when the same scenario is repeated without development.

Estimate how LeaderSim™ performance changes when the same scenario is repeated without development.

02

02

Scoring agreement

Scoring agreement

Study scoring reproducibility and calibrate AI scoring against independent human judgment.

Study scoring reproducibility and calibrate AI scoring against independent human judgment.

03

03

Measurement of change

Measurement of change

Estimate the precision of Time 1 / Time 2 change and the evidence required for stronger conclusions about changes in leader behavior and skills.

04

04

Comparison group applications

Use waitlist, staggered and stronger evaluation designs in real leadership development programs.

Use waitlist, staggered and stronger evaluation designs in real leadership development programs.

05

05

Evidence beyond the simulation

Evidence beyond the simulation

Study relationships with observer ratings, 360-degree feedback, workplace behavior and organizational outcomes.

Study relationships with observer ratings, 360-degree feedback, workplace behavior and organizational outcomes.

Selected research

Persona 28 methodology whitepaper

The P28 Program Effectiveness Framework

A Behavioral Method for Evaluating Leadership Development

Persona 28 research preprint

A Framework for Studying Leadership Behavior in Generative AI Simulations

Derek Lusk · Persona 28

Related independent research

Measuring Human Leadership Skills with AI Agents

Ben Weidmann · Yixian Xu · David J. Deming · NBER Working Paper 33662

The science of AI‑powered leadership simulations

Use leadership simulations to understand leadership in action and ensure that our insights are scientifically valid and reliable.